The American epidemic of obesity Essay Example | Topics and Well Written Essays - 1250 words

The American pestilence of heftiness - Essay Example This article The American pestilence of corpulence traces the risk of heftiness, its results and proposals how to forestall it. The nonappearance of steady strategies in key parts, for example, wellbeing, horticulture, transport, urban arranging, condition, food preparing and dissemination, advertising and training is additionally a reason for this change. For a companion who is overweight, I would prompt that they change their way of life. They should chop down their admission of standard soft drink as it is high in sugar and thus calories. Diet pop, elective most wellbeing cognizant soft drink buyers decide on is likewise answered to contain some fake sugars that have been connected to medical problems, for example, malignant growth and should, in this manner, be kept away from. I would advocate that they accept new organic product squeezes as they are a lot of lower in calories and have no added substances. They ought to likewise decrease their admission of quick nourishments as quick nourishments are high in calories and fat henceforth adding to overweight and stoutness. Admission of greens and natural products just as vegetables, entire grains and nuts ought to be expanded as they are low in calories and fat. It would be significant for the companion to improve her physical movement and make her eating routine more advantageous so as to guarantee that her wellbeing isn't in danger. This is on the grounds that stoutness and overweight lead to cardiovascular issues, for example, coronary illness and stroke. When there's an excessive amount of fat in the body, it might stop up veins prompting an ascent better than average in circulatory strain and may bring about a stroke.

Reflective research Essay Example | Topics and Well Written Essays - 2000 words

Intelligent research - Essay Example Different models of reflection had been hypothesized to support nursing. Attendants achieved polished methodology by the idea of reflections. They broke down past events and encounters and gained from them. Reflection might be characterized as â€Å"the capacity to reflect into past encounters with the end goal of nonstop learning† (Schon, 1983). The intelligent procedures helped efficient critical thinking in a stepwise way. Intelligent nursing was a learning hands on where medical caretakers had the option to gain from past rates separated from the hypothetical information. Experience was deficient to give a learning procedure. The experience must be joined with reflection to bring out inconspicuous subtleties to improve the learning procedure (Boud et al in Horn and Freed, 2008). Journaling had been pushed for shutting the hole among hypothesis and practice (Horn and Freed, 2008) Writing down notes after a specific encounter or day by day reflections helped a medical attend ant build up the basic reasoning procedure. Nursing understudies could consider the involvement in every customer as interesting and record the involvement with the diary. Metacognition had been perceived as another strategy to alter the learning experience (Horn and Freed, 2008). ... Gibbs’ model of reflection (1988), John’s model of reflection (1994) and Kolb’s learning cycle (1984) were diverse learning models for nursing. Coming up next is Gibbs cycle. Figure 1 Gibbs Model of Reflection Description What occurred? Activity Plan Feelings If it emerged once more, What were you what might you do? thinking and feeling? End Evaluation What else would you be able to What was acceptable and have done? furthermore, awful about the experience? Investigation What sense would you be able to make of the circumstance Gibbs’ model helped medical attendants gain from reflections. The depiction of what had happened given the subtleties of the day’s occurrence. The feelings that went with the occurrence extended the conditions under which it happened and how one reacted. Positive or negative feelings could have went with the occurrence. The assessment of the episode contained the explanation behind it occurring. This could additionally be brok e down to induce how that occasion ought to have turned out had you been an accomplished medical caretaker and acted in another way Analysis empowered one to contend how the result could have been improved and made extraordinary. This prompted the end. Utilizing this end the medical caretaker could design the activity for whenever such an episode was rehashed. With that she could make an engraving in her brain which she could utilize later. At the point when the new episode occurred, it would comparatively help her through the means of the Gibb’s cycle and produce all the more learning. A fledgling medical attendant who utilized this cycle for her learning procedure could arrive at competency right off the bat in her life as an attendant. The occurrence which animated the exploration The memory of Mrs. Lopez, a multi year old grandma, recuperating in the restoration ward and who had a fall despite everything upsets me. It was a horrendous and avoidable

A Complete Guide to Market Segmentation

A Complete Guide to Market Segmentation © Shutterstock.com | ArthimedesIn this article, we analyse the topic of market segmentation. We start with 1) what is market segmentation, and continue then 2) types of market segmentation, 3) steps of market segmentation, and 4) conclusion.WHAT IS MARKET SEGMENTATION?DefinitionThe term segmentation indicates a process in which a large unit is divided or bifurcated into a variety of smaller units which have somewhat related or similar characteristics. When the complete market establishment is divided into smaller subsets constituting consumers who bear similar preference, demand, and taste, the concept is known as market segmentation. In other words, market segmentation divides the market into like-minded individuals with similar interests.Why do we need market segmentation?There are five primary reasons why firms go for market segmentation. They are:Competitive Advantage: Through segmentation of the market, competitive advantage is added to the service or product. In short, the fir m is specializing in an area which enables it to be more accurate and respond faster by reacting according to the opportunities available. For instance, Unisys has adopted a kind of market segmentation where the staff and customers think alike food service specialists cater to the package goods industry while bankers trade with bankers.New Market Identification: By segmenting the market, new market niches, which are not always obvious, come to the surface and become visible to the marketer. These new markets might be very small and specific, existing in very few locations.Cost Cutting: If firms reach the marketplace for a particular and relevant segment through careful selection, obviously the costs would come down. This applied to all marketing endeavors, including telephone and direct mail marketing. In the long runs, the firm is able to save on production and associated costs related to marketing such as paper, printing, time, people and so on.Reduction of Credit Risks: Through market segmentation, organizations can handle credit in an efficient manner through eliminating those customers or markets which cause credit issues. In turn, cancelations and bad debt ratios can be reduced considerably. On the other hand, those with a good credit rating as per the firm’s analysis can be rendered extended credit terms. In short, the consumers, markets, and overall business can be efficiently managed.Streamlining of Lists: Through elimination of suspects having a lower chance of purchasing from you at present or in the near future, and focusing on the major prospects who are the impending customers, the rewards of your marketing efforts would be greater and profit higher. Moreover, the opportunity for continual relationships also arrives at a faster pace.Factors affecting Market SegmentationMarket segmentation is affected by a range of factors. However, the factors can be broadly classified into four basic categories.Appropriate segment identification;Measurability of the effective size of the segment;How much accessible the segment is with the help of promotional efforts;The appropriateness of the segment with respect to the resources and policies of the company.TYPES OF MARKET SEGMENTATIONApproaches to market segmentationPractically speaking, market segmentation has two major approaches. If there is access to adequate database information and market research, organizations can go for the statistical technique called cluster analysis. Or else, the organizations may categorize the market on the basis of their understanding and knowledge, utilizing what is commonly called the segmentation tree.Criteria for market segmentationThe market can be broadly segmented according to the following criteria.Gender: The requirement for this segmentation arises from the fact that men and women have different preferences and interests. The marketing strategy for men would not work for women. This gender oriented segmentation is most important for industries such as jewelry, footwear, cosmetics, and apparels.Age Group: Another effective way of market segmentation is on the basis of the target market’s age group. The marketing strategies and products for kids would be different from those of teenagers, which would again be different from adults or aged people.Up to 10 years Prams, baby food, nappies, toys;From 10 to 20 years School bags, books, apparels, toys;20 years and beyond apparels, magazines, anti-ageing products, cosmetics, and so on.Income: This criterion is based on the monthly earnings of individuals. Broadly, there are three groups, namely, high-income, middle-income, and low-income. Thus, stores which target the high-income group would have different range of products and different marketing strategies compared to stores that serve the low-income group.Marital Status: Division is accordance with the marital status is most appropriate for travel agencies. Holiday packages for married couples would be different from that for bachelors.Occupation: One of the bases of segmentation is whether the target market is working or not. It goes without saying that preferences of professionals would be different from preferences of college goers within the same product category.For a market segment to be ideal, the following things need to be considered:It should be an adequately large segment.The segment must be measurable.The segment should have stability and exist over a period of time.The marketing activities should enable you to reach prospective customersThere should be a cost-effective way for conversion of prospects to buyers.In a segment, customers should prefer similar product qualities.In different segments, customers should prefer different product qualities.Marketing actions should have some effect on target consumers.For a particular segment, there must be adequate supporting data for devising a targeted sales approach.The Major types of segmentationWith good knowledge of the types of segmentation , it would be easier for the organizations to strive towards the business goals. Here are the major ways in which a market can be segmented.Demographics: Race, gender, income or age are great ways to differentiate your customer base. In this type of segmentation, you may go for your consumers’ actual ages or concentrate on things like the product’s life cycle. When customers are grouped on the basis of demographics, you can be more specific in directing your strategies.Lifestyle: This is somewhat related to demographics but concentrates more on the fact that families and people have diverse service and product needs throughout their entire life. Life style segment can have endless number of subdivisions, such as dividing households into single parents, seniors or married with children or the type of residence, like a townhouse, apartment or single family home. By defining interests and activities according to lifestyle, it becomes more convenient to develop services and products .Geographical Location: Location is a very effective tool in market segmentation. The markets can be broken up into local, regional, national or global, depending upon the services offered. Different regions might have different product requirements. For instance, parts of a country which always rain will have more requirements for umbrellas and raincoats that for outdoor pools and solar panels.Services or Products: The crux of this type of segmentation is to be as specific as possible so that you can reach out to specific groups of people and make them your customers. A broad category often becomes difficult to convert, so it is advisable to go for specific niches. For instance, you may consider a category as broad as auto repair and make specific niches such as brake distributors your target.Industry: Take the case of the agriculture industry; you may include everything to customized family farms to massive food producers. The products can be further segmented to organics, meat, d airy and the like. It is easier to define the market and track developments if you are specific enough.Profession: Customers can be divided on the basis of their profession, and specific segments can also be created within a certain profession. For example, in case of healthcare, there can be various segments like hospital administrators, nurses, doctors and so on. Again, lawyers can be segmented depending upon the particular branch of law, such as taxes, civil litigation, real estate, etc. This type of segmentation allows more focus on the value proposition.Interest: It might seem insignificant given all the other types of segmentation, but there are people who have exclusive hobbies such as grooming pets, collecting coins, and so on. Although this is a very small niche, if you can connect to these customers, they can become your long-term market.STEPS OF MARKET SEGMENTATIONMarket segmentation is a systematic process involving a series of steps. Below is a discussion of the five ma jor steps of market segmentation.Step 1: Distinct segments for key accounts and small accounts Every business has its customer segment. Even within the same business, all customers are not the same and hence should be treated accordingly. Companies, especially those catering to other businesses (B2B) possess key accounts, and these should be treated exclusively.According to the 80/20 principle applicable to any business, 80% of the turnover is accounted for by 20% of the customers. So, focus should be laid on these large or key accounts, on which the future of the business depends on. It is best when these customers are treated as individuals, with products or services designed to exactly meet their needs.On the other hand, the 80%, although dominating the customer populations, are comparatively smaller accounts. The treatment for these customers should not be similar to that of the key accounts. Since this bulk of customers can constitute a plethora of accounts, a separate segmenta tion is needed. If proper segmentation is not there, then this 80% of the customer population will either be treated like special accounts, consuming unwanted resources or be considered as all the same, leading to unsuitable offers. In short, segmentation allows grouping of customers with same needs, thereby enabling efficient service with limited resources.Step 2: Perform Market SegmentationA demographic or firmographic segmentationFor a company catering to consumers, demographic segmentation is the most advisable option. Again, a company catering to other companies should go for firmographic segmentation, wherein companies with similar physical attributes are grouped together. These attributes may include the region of operation, the industry these companies belong to, and the like. Such firmographic or demographic segmentation is of immense significance in order to understand the needs of the consumers or the companies.A company selling PTFE tubes should be well-versed with the f act that the requirement for the medical industry is not the same as a requirement for the electrical industry. This kind of segmentation is very useful in fulfilling the demands of the target market.The possibility of a need-based segmentationSegmentation based on the industry might have a couple of disadvantages. First, differences may not always exist on the basis of the industry. A seller of accountancy software will hardly find any difference between selling his product to a food company and selling it to a steel manufacturer. Secondly, almost all business will tend to do this kind of segmentation; as a result there is no competitive advantage.Keeping these things in mind, the requirement for need-based segmentation arises, wherein identification and satisfaction of the needs of the customers is the basis.Needs are not simple to recognize, so you need market research for finding out the same. Market researchers are capable of devising questions which ask people various aspects of their requirements. If it is a question of individual needs, users are asked their expectations from a product while, in case of company needs, a group of people is asked what they would like to have from their suppliers. Both at the individual level and at the company level, the needs must be addressed for the business to flourish.One major problem in identification of needs is that they frequently change depending upon various factors. But need-based segmentation is the best way companies can orient themselves to fulfill customer requirements.Behavioral segmentation for unrecognized needsWhen identification of needs becomes difficult, behavioral segmentation comes to the rescue in order to arrive at the hidden needs. For instance, certain customers prefer long-term relationship with an organization or brand while other might switch from one brand to another to avail discount deals. Given such behavioral aspects, behavioral segmentation is a potential option.Simpler needs of cus tomersIt is true that purchasing decisions are not as sophisticated as we think. People decide based on certain simple criteria such as quality products, high-end service, low prices, reputation of the organization or brand, and so on. Through general communication, the importance of these different criteria for the customers can be found out.Step 3: Cluster Analysis for customers with diverse needsOnce survey answers are obtained; cluster analysis is done using a statistical analysis tool, in order to group the respondents who have similar answers. Around one to five clusters are obtained, so that the supplier’s efficiency is maximized through meeting the market needs with minimal number of offers. New customers are also placed within the clusters as and when necessary. The questions are repeated with existing customers every six months to one year so that changing needs can be identified.Step 4: Coding of existing and prospective customersIt is best for a business to record cust omer details in the form of a spreadsheet, either within an effective customer relationship management system or simply an excel file. As the segmentation is being carried out, each customer must be placed against a definite segment within the spreadsheet. The spreadsheet may be prepared based on various parameters such as answers to survey questions. It may then be used to group customers for communications like mailers as well as to evaluate sales and profitability.     In other words, good segmentation should lead to a profitable business, wherein the spreadsheet acts as a control mechanism.Step 5: Implementation of Market SegmentationSetting up a market segmentation based on the behavior and needs of the customers is not an end in itself you need to implement the segmentation. Every segment has a distinct offering, more technically known as the CVP or Customer Value Proposition. It must be proved to the customers that the claims related to the CVP are true and what they are exp ecting would be realized.Next, the sales force should understand the reason behind the segmentation and its benefits so that they work successfully towards fulfillment of customer needs. In fact, the sales force should understand that the lowest price is not the only thing that draws customers.CONCLUSIONOn the whole, there is no right or wrong route to segment a market. It depends a lot on the business domain and also the creativity of the business owner. In fact, you may create numerous market segments, but it is advisable to keep the number of segments reasonable low for effective market penetration. In business, you always need to keep track of the latest development and changing needs of the target market, which would enable you to create your own segments to suit the business scenario in which you are operating.

Grandfather’s Love (Grandpas Love) Essay examples

My Grandfather’s Love As we neared the house I could see the front yard emerge amidst the hurricane-twisted pines that stood like sentinels guarding a castle. Pulling into the yard, I noticed that the grass looked like one of my great-grandmothers patchwork quilts. Old, but new in a way, shaded with varying hues of greens and browns seeming to be sewn together with sporadically mounted ant hills adjacent to a wondering dogs paw prints. We pulled into the driveway slowly as not to disturb dust that lay sleeping on the broken concrete. With my arm half hanging out of the window, I tried to catch the snowflake blossoms of the dogwood trees that danced on the gusts of wind like lovers at a ball. From the yard the smell of†¦show more content†¦Like a drone I walked methodically toward the back porch. The only place where I ever sought refuge from the stings of my mothers switch into the security of my grandfathers embrace, the porch seemed comfort to me. The back porch was where my grandfathers tales, soaked in history and V.S.O.P, held me captive through long balmy summer evenings and warm autumn nights. He always would listen to me as we got into comical debates over fifth-grade politics and sixth-grade loves. He made me feel equal, he made me feel special, and most of all he made me feel loved. My grandfather was a massive man whose arms seemed to be boulders hanging onto mountains weathered by time. His hair was jet black with small huddles of gray and my mother would rub her hands through it because she swore it was the softest thing next to my grandmothers smile. He had huge brown calloused hands that were impervious to the hard work he was required to do throughout his life. Because of his age the lines on his face seemed to twist and curve resembling a treasure map leading to his soul. I climbed into the old Sears and Roebuck recliner still being able to smell the comfortable aroma of his embrace. In my young mind I had already prepared myself for this day. Frank and honest, my grandfather would always let me know that he would not be with me forever, and that this day would be coming. Looking towardShow MoreRelatedJournal Entries for Miss Peregrines Home for Peculiar Children920 Words   |  4 Pagesdoesn’t seem to want to work hard at anything. I really love how the author jumps right into the plot with Grandpa Portman’s frantic phone call while Jacob is at work. Very excited to read more! May 17, 2013 This book is already super intense! I am reading the part of the book where Ricky and Jacob go to Grandpa Portman’s house to see if he is okay, but find him dead, and Jacob sees a creepy monster-like creature in the shadows. I love the vivid descriptions and perfect imagery in this bookRead MoreDesicions Without Grandpa848 Words   |  3 Pagesand not speaking to a single person. Older folks knew him either as John and Nettie’s son or Peter’s grandson. Others knew him from school or shared activities. Almost everyone who passed by his Grandpa’s workshop, popped their head in the ever- open door to call out a greeting. He pictured his Grandpa’s workshop in the ivy-clad stone building attached to the family home. He could see the dust motes dancing in the sunlight streaming through the open door; Grandpa sitting in the chair he made forRead More Montana 1948 by Larry Watson - Metamorphosis from Child to Adult1061 Words   |  5 Pageshis own brother despite the fact that Wes saves Frank the humiliation of going to jail. David faces an even more intimidating threat when he notices that a few of the hired hands from his grandfather’s ranch come to his house to try and break Frank free. He comments, â€Å" These men must have figured, with Grandpa’s help, that Frank was in the basement, and that rear door was the way they were going in after him†¦; (132). David is close to being an adult because he realizes how he must act and the gravityRead MoreFamily History Projects : My Father Essay1509 Words   |  7 Pagesand generations to come. It is obvious that he wanted to creat e ample opportunities for his children, and because of this, my parents have been able to give me even more chances to do what I love and get an invaluable education. For this, I am extremely grateful. Similar to Small’s Voyages, my grandfather’s migration â€Å"†¦wasn’t about rejecting Tonga, nor about replacing Tongan values with American ones,† (47). but to gain opportunities and change one’s quality of life. Voyages explains the migrationRead MorePersonal Note On Family And Family1320 Words   |  6 Pagesfamily is someone who I can count on when times get hard. That person I can count on may not be a mother, father, brother, or sister. That person may be a teacher, coach, or a friend. 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My grandpa had a fake singingRead MoreDescribe My Grandmother Essay1368 Words   |  6 PagesI describe her the way I see her through my eyes. Most grandchildren may describe their grandparent as just an older person who probably they go to when they need something and hardly visit them, I am one who loves to be around my spirited, selfless, supportive, charitable, non-judgmental abuela everyday. My grandmother’s physical appearance is somewhat different from what you’d think a grandmothe r would dress. When she was youngerRead MoreNotes On Grandpa s Legacy 927 Words   |  4 Pages Grandpa’s Legacy My grandfather’s bass stood in a dark corner so quietly, just waiting to be played again. As I took the covering off the bass, dust danced its way to the floor, and its fire engine red coloring gleamed as brightly as ever. When it was finally time to clean out my grandparent’s house after their passing, my mother told me that the instrument was mine if I wanted it. I was so delighted to learn that he left it to me because this bass represented the one personal activity thatRead MoreSpeech On The Night Phone Calls Essay1258 Words   |  6 Pagesattempting to focus one the people around me. My flight landed just in time for the wake at my grandfather’s house and the subsequent round of praying the rosary at speeds that would make the Road Runner look like a tortoise. The exact moment the words of the Glory Bee fell out my mouth, people began arriving to give their condolences. It seemed like everyone in County Clare decided to cram themselves into grandpa’ s little one story bungalow and track down each and every one of Teresa MacMahon’s descendantsRead MoreCultural Values1541 Words   |  7 Pagesindividual. My personal ethics, morality, and cultural values have developed throughout the many life lessons that I have learned in my 29 years of life. I can still remember a specific Saturday afternoon at my grandparents house. I was sitting on my grandpas lap watching the Dodger game. In between innings my grandfather asked me the question, Aaron it is time you learn about values and ethics. I want you to grow up to be an upstanding citizen and not a society reject. While at that moment I was

The Kite Runner Forgiveness, Loyalty, and the Quest for...

The Kite Runner: Forgiveness, Loyalty, and the Quest for Redemption Khaled Hosseini’s The Kite Runner is an award-winning novel and considered one of today’s most popular, contemporary classics. The story is one of familiar themes such as loyalty, forgiveness, betrayal, love, and redemption. It follows the tale of Amir and how he must atone for his sins and find a way to â€Å"be good again† (Hosseini 2). The quintessential message of this book relies on the idea of second chances. Themes of redemption, betrayal, loyalty, and forgiveness are not only shown without doubt through this book, but are also common among many literary works and religions. Hosseini is successful in showing the significance of these themes throughout the novel. The†¦show more content†¦Harvey Freedenberg in an online article titled â€Å"The Kite Runner,† says that Hosseini â€Å"demonstrates striking skill at melding a page-turning story with intensely involving characters and conflicts.† He says what makes people love the book so much is, â€Å" that it wrestles with themes†¦ [Of] friendship, betrayal, the relationship between fathers and sons, the quest for redemption and the power of forgiveness.† Erin Miller in an online article titled â€Å"Kite Runner by Khaled Hosseini† complements Freedenberg’s analysis by saying that another reason why so many people love this book is that â€Å"The core story could be set in any culture because it deals with issues that are universal,† so readers can relate to the familiar themes. This view is carried out with the supportive character, Hassan, who plays a significant role in the novel by representing a Christ figure who is forever forgiving of Amir. Hassan is the, â€Å"harelipped kite runner† whose only friend is Amir (Hosseini 2). Hassan demonstrates the themes of second chances and forgiveness through his actions of kindness. For example, when Assef and his gang come to torment Amir, Hassan comes to the rescue with his slingshot. Although Amir never considers him to be his friend, Hassan proves to be a flawless servant to his half-brother, even after Amir betrays him. Throughout the story, Amir remembers Hassan by his kind-hearted phrase, â€Å"For you, a thousand times over,† which evidences how magnanimous andShow MoreRelatedThe Kite Runner By Khaled Hosseini1695 Words   |  7 Pages The Kite Runner, written by Khaled Hosseini, is a famous novel for its honest portrait of betrayal, and redemption. The novel is narrated by fictional character, Amir, who starts a new life in America with his wife, Soraya, and is a successful author who tries to escape from his haunted childhood in Afghanistan.. Amir is the son of wealthy Afghan businessman, Baba. The opening chapters are told by an older Amir explaining about his childhood. As a reader, one will notice that every joy experiencedRead MoreThe Kite Runner, by Khaled Hosseini Essays1723 Words   |  7 PagesThe Kite Runner, by Khaled Hosseini, follows the maturation of Amir, a boy from Afghanistan, as he discovers what it means to stand up for what he believes in. His quest to redeem himself after betraying his friend and brother, Hassan, makes up the heart of the novel. When Amir hears that his father’s old business partner, Rahim Khan, is sick and dying, he travels to Pakistan to say his goodbyes. Rahim Kha n tells Amir about Hassan’s life and eventual death; the Taliban murdered Hassan while he wasRead MoreThe Kite Runner By Khaled Hosseini1770 Words   |  8 PagesRedemption within Friendship In Islam, the pomegranate tree is a representation of beauty and it is said that those who eat from it will encounter a prosperous future. To contrast, Christians believe that the pomegranate tree embodies traits that are parallel to the end of the world. The Kite Runner by Khaled Hosseini exemplifies the beauty as well as the inelegance of Amir and Hassan’s friendship through the symbol of the pomegranate tree. At the prosperous times of their friendship, the tree beingRead More The Kite Runner Essay1632 Words   |  7 PagesKhaled Hosseinis novel, The Kite Runner. This is the story of a mans struggle to find redemption. The author illustrates with the story of Amir that it is not possible to make wrongs completely right again because its too late to change past. In this novel Hosseini is telling us that redemption is obtainable, and by allowing us to see Amirs thought process throughout the novel, Hosseini shows us that it guilt is the primary motivation for someone who seeks redemption. Hosseini also uses not onlyRead MoreCritical Analysis Of The Kite Runner 1899 Words   |  8 PagesCritical Analysis of The Kite Runner â€Å"It may be unfair, but what happens in a few days, sometimes even a single day, can change the course of a whole lifetime†¦Ã¢â‚¬  (142). Khaled Hosseini’s The Kite Runner unfolds the story of the affluent youth Amir and his servant friend Hassan, who are separated by a traumatizing sexual assault and the 1979 Soviet Union invasion of Afghanistan. Despite a fresh start in San Francisco, Amir is devoured by guilt for failing to protect his loyal friend. Many years later

Curry Powder Indusrty Free Essays

INDUSTRY PROFILE India is a land of spices where many varieties are grown in the different regions of the country. The people of the country are fond of spicy food so the spices are the most important ingredient in any Indian dish. The nation is not just the big producer and consumer of spices but also a major player in international market, exporting the surplus and importing the deficit. We will write a custom essay sample on Curry Powder Indusrty or any similar topic only for you Order Now Spices play an important role in enhancing the flavor and taste of the processed foods. They are also used in the medicines because of their carminative, simulative and digestive properties. India produces almost all the known spices and is the largest exporter of this commodity. Ground spices are extensively used in all types of curried dishes in India and abroad. Although spices are traded chiefly in an unprocessed form, a small yet significant quantity enters international trade as spice powders. Curry powder is the foremost of those blends or mixes and sometimes consists of 20 or more spices designed to add the characteristic flavor of an Indian curry, which is appreciated all over the world. Apart from the overseas market, processed curry powder is becoming popular in the domestic market also. Hence the demand for unadulterated spices and curry powder in attractive handy packaging is fast emerging. FOOD INDUSTRY IN INDIA In India, agricultural and dairy sector have achieved remarkable successes over the last three and half decades. Besides being one of the world’s largest producers of food grains. India ranks second in the world in the production of fruits and vegetables and first in milk production providing much needed foods security to the nation. India is one of the world’s major food producers but accounts for less than 1. 5%of international food trade. The value of the Indian food industry has increased from 3. 09 trillion in 1993-94 to Rs. 3. 99 trillion in 2000-01. The segment with largest growth potential have been identified as dairy, fruits and vegetables and poultry. Food marketing is a highly regulated industry. Regulation in food marketing attempted regulates competition and monopolistic condition facilitates trade, protect consumers and directly influence food price and faster economic and social progress. India produces variety of spice products. No country in the world produces as much kind of spices products as India producing. The Indian spices and curry powder market plays an important role in the daily life of Indians. Now, curry powder industries have a prominent role in food product industry in India INDIAN SPICES India is the largest producers of spices in the world as the weather is apparently suitable for the cultivation of spices. Spices are cultivating in 28 states and 7 territorial provinces in India. As of now, India is producing around 2. 5 million tones of various spices valued approximately 3 billion US$ and holding a premier position in the world. Moreover India is the major exporters of spices in the world under the auspicious of India government owned â€Å"Spices board of India†, which is the apex body for the export promotion of spices in India. This was established in 1987. The board plays a far reaching and influential role as a development, regulatory and promotional agency for Indian spices. In early days Indian people were stored the various kinds of spices such as chilly, turmeric, coriander and so on, for preparing the various dishes and gravies. These spices were separately and blending depends on the nature of dishes. Spices used to flavor with the help of indigenous tools at home by women, as that was the custom during that period. In course of time situations are changed, people are forced to use electronic devices in order to reduce their domestic job. In turns, they used readymade curry powders at their home. Gradually they have fallen in to a habit of using instant curry powders from the open market. Taken stock of this situations several firms were came forward to launch curry powder industries. That is why curry powder industries were emerging immensely all over the country. As of now curry powder industries have a prominent role in Food industry in India. CURRY POWDER The name Curry powder today is synonymous with the Indian food. The word curry is believed to be delivered from the South Indian Tamil World ‘Karhi’. During the British Raj in India, â€Å"curry† evolved as the world described Indian food cooked in this spices sauce. Over the years, the foreigners, especially British who leaved or visited India . Slowly started to introduce the curry to outside the world. The good commercial curry powder was hard to find during the early days. People had to make curry powder from scratch if they wanted quality. However, now many good curry powders are easily found in India as well as western super markets. Curry powder is blend or mixture of the different spices, which defers according to geographic regions or personal preference. CURRY POWDER INDUSTRY In the scenario, economy exhibits high line of consumerism. The curry powder industry has witnessed the entry of many companies in the Indian market by pumping huge amount of capital in order to capture the market share. However many domestic companies have emerged with various attraction products with a view to overcome the country wide companies and capturing a large number of customers. On our observation most of the companies are performing satisfactorily for a particular brand to move fast in the market it has to meet the 4 A’s. That is the market customers should be aware of it, should be an acceptable, available and affordable. Obviously, the manufactures should understand the need and wants of the customer and provides total satisfaction in order to succeed in the business world. Curry powder is a well known name among the Indian people. It is the combination of finely powdered spices. For each dish there are different curry powder spices. For each dish there are different curry powders but the ingredients are more or less the same. Now a day’s most of the housewives are using this ready-made curry powder and so the quantity required is increasing day by day. So this is an industry by which a new entrepreneur can start without second though. But the manufacturers should give attention for capturing the market. Now days not only the urban people but villages also have a craze for these ready-made curry powders. There is a good market for curry powder in India and abroad. The major players in the curry powder in India are; Eastern, Melam, Mangala, Saras, etc. As Kerala’s largest producer of condiments, â€Å"Eastern Condiments (P) Ltd† has helped to keep the famous spice route alive. With an experience of over 30 years in producing spices, they have provided their consumers with consistently high quality powders and blends â€Å"Melam† the word means a multiple of musical instruments in harmony creating a fast of exotic and exquisite music. M. V. J. Foods (India) (P) Ltd. Cochin brings out a variety curry powder and spice powder under the brand name Melam. The melam range is vast and includes a great variety of perception. â€Å"devon, THE SPICE of life† deven foods gives a wide range of aromatic spice powders and curry powders for all culinary needs. They use only best quality spices and process them in appropriate condition. â€Å"Sara spice† is the condiment producing unit of the Anna group. Company is involved in the production and exports of Indian spices. Like curry powder, Masala powder, Indian whole spices since the past two decades. CURRY POWDER MARKET Although Indian spices have been in the world market for several centuries, the curry powder business, particularly curry masala (blender, spices) has not been exploited by the Indian entrepreneurs to a significant extent. Export of this product has not registered any significant growth producers in un organized sector have dominated the domestic market, for curry powder and curry masala . Obviously the curry powder growth industries brand promotion continues to be significant till recently. However, few manufacturers from the organized sector have been promoting branded products in Kerala market recently. Competition has turned to be aggressive with the stagnation in the international market. Producing of curry powder and curry masala are involving in marketing strategies to ensure significant market shares although in specific segment DOMESTIC MARKET The India market for curry powder is estimated at Rs. 500 Cr. This is account for 25% of world consumption of curry powders. The curry powder market is estimated to be around Rs. 150Cr, with approximate 35% of market in south India. The curry powder market in Kerala is estimated at Rs 70 Cr. The market can be categorized in to 3 groups. * The premium segment The medium segment * Un organized sector In the previous segment the major brands in the market are Everest, Melam Saras and MDH . the study done by various authorities revels that moast popular Brand in the premium segment is Everest with 30% market share . Melam had 50% market share, while other brads had a negligible share in the premium segment. However, the premium makes up only 30% of the total market of curry powder in Kerala. The medium segment consist 50% of total curry powder market, Easter is the market leader in the segment. The unorganized segment consists of 20% of the total curry powder market. INTERNATIONAL MARKET Exports of spices from India usually take place in bulk form. The export of value added products are few, as none competitive prices cannot survive in the International market. Curry powder is value added spice product. the world consumption of curry powder is estimated to be 20000 metric tons in 2004, 2005. Exports of curry powder from Indian keep fluctuating between 2500 to 3500 metric tons . An analysis of annual exports of curry powders from India reveals that the exports do not show much variation . in total value terms the figures have been increasing over the years . In Indian curry powder industries, there was a few curry powder industries were existed of the beginning of which the following firms were the main producers. * MDH * EVEREST In Kerala the following a few companies were existed in producing curry powders in early stages viz. * Techno curry powder * Ambika curry powder * Rani curry powder The following are the some of the manufacturers and exporters of curry powders in India. * Asha impex (P) Ltd * Alvel sales * Amas spices * Anand Exportes * Anil grover co * Aries Exports * B. M entrprices * Brahmins food products * C. B. R masala How to cite Curry Powder Indusrty, Papers

It is January 16, 1991, and the green light has be Essay Example For Students

It is January 16, 1991, and the green light has be Essay en given to move out, the Persian Gulf War is now for real. Mark Daniels is among the pilots with the first set of planes that are scheduled to attack Iraq. Mark is one of the top pilots in the Gulf at a young age of 23. Not only does Mark possess the intellectual skills that it takes to be a top fighter pilot, but he also has one of the toughest bodies. He is known to be able to handle more Gs than any other pilot in military history without passing out. Mark is one guy that the U. S. military is glad to have on their side. Mark completes the first air strikes against Iraq with ease. He would have several more days like this up to the 24th of February when the allied forces halted military actions. Kuwait was a mess, but it seemed as though the allies had done their job. There was also another reason to celebrate. The allies only lost 149 troops to Iraqs thousands and thousands. On April 6, it was officially over after Iraq agreed to a permanent cease-fire. Allied troops started hea ding home, including Mark. There were tears and laughs along with parades and other festivities to celebrate the wars end when troops returned home to their loving countries. As for Mark, he had done his job, he defeated the enemy and kept himself alive. His own personal joy and relief overwhelmed him to the extent of asking his girlfriend for her hand in marriage. She immediately said yes. Within a year and a half upon the years end, Mark and his wife had their first child. Their child was not born as healthy as they had hoped. Mark was devastated at his childs problems. Why did these things have to happen to his child? In the weeks to come, rumors were spreading that many babies of veterans were also born with problems. Veterans themselves were getting sick. Something was wrong, and people went to the government for answers. Those people didnt get what they expected. The governments only answer was that they had post-war stress. That didnt stop many though for trying to find out w hat was really going on. In reality, Mark Daniels only represents all of those who fought in the war. Just as he thought the government wasnt telling all they knew, so did real life people. Many reasons are now known to show that there is such a thing as Gulf War Syndrome (GWS) making people sick, and that the United States government is not telling the public all the facts. To understand the controversy surrounding Gulf War syndrome, its best to know a little bit about what it is. The problem with this unknown sickness is that the government doesnt believe it exists. The government believes that if GWS is anything, it is linked to post war stress, not chemical, biological, or nuclear weapons (4). Kenneth Bacon, a Pentagon spokesman states, The Pentagon has made some mistakes in its initial approach to veterans claims, but we still believe there is no such thing as Gulf War Syndrome (17). Studies on GWS, however, point to a different result. After the Persian Gulf War, veterans along with their families started to get sick. Symptoms include the following: muscle and joint pain, mood changes, concentration problems, headaches, insomnia, rashes, blisters, intestinal complaints, fatigue, visual problems, shortage of breath, hair loss, numbness in hands and feet, dental problems, chest pain, fevers, dizziness, sinus problems, sensitive senses, reproductive p roblems, and cancers. These symptoms alone are nothing to be worried about, but a large number of veterans were experiencing at least several of these problems at one time (Brown). Also, reports indicate that 70% of the troops that served in the Gulf War are no longer serving in the military, and 50% of those claim to have left because of medical problems. About 490,000 troops have gone to Veterans Administration (VA) hospitals because of GWS (ABDC). Studies also show that almost 67% of babies born to Gulf War veterans have birth defects that include Goldenhar Syndrome, missing limbs, chronic infections, failure to thrive,